Have you ever read an About page and actually understood the person or company behind it?
I haven’t. About pages tend to be spastic sound bites – full of confusing jargon or non-descriptive yet somehow fun sounding buzz words. Maybe I’ll give that a shot.
Marketer. Writer. Avid Reader. Wannabe Outdoorsman. Closet Nerd.
How was that? Okay I’ll try again.
Kenneth Burke is the marketing director for Text Request, an online texting service for businesses. He’s been awarded for his work in psychology research and sales. He’s also run his own boutique marketing agency. Kenneth resides in Chattanooga, TN, with his wife, Abigail.
That’s not much better.
I think these About pages are important. You come to a site, you want to know who you’re getting your information from, and you want to know if they’re trustworthy. Right?
But you don’t even know me!
All you have are a few self-absorbed sentences, tailored to (hopefully) get you to like me. That probably doesn’t do much for your trust. What would?
I know what would work for me – getting together over coffee or a drink, or even some sporting event, to talk and just get to know you. Your background, your sense of humor (if you have one), and what you care about.
Why don’t we do that?
Let’s say we’re getting together for coffee – or a drink, or a round of golf, or brunch, waiting in line at the grocery store, or whatever your favorite way to meet new people is. Let’s do that.
I apologize for talking so much. You can barely get a word in! But here’s a bit about me.
My name’s Kenneth. I’m a young dude with an old soul – I’d take a night in with a good book over a night out with friends 85 times out of 100 (though I would revel in all 15 of those outings).
I do the marketing for a tech company. Basically, it’s my job to make sure people find us online – and that they like us when they do.
I won’t throw my wife into the spotlight much, but I can’t tell you about myself without covering her. She’s the other half that makes me whole. You won’t see her explicitly mentioned in my writing or book recommendations much, but her influence is always there.
Her name’s Abigail, and she’s a peach.
I work in marketing – and spend half my time writing business copy and content – but my degree’s in psychology. People ask me all the time, If you had to start over today, would you do the same thing?
They’re always surprised to hear that. I have a lot of interests (music to finance, fashion to economics, and lots in between), and I love getting to exercise all those interests.
I feel this makes me human. Others seem to think interests and careers and degrees need to fit neatly into boxes, but I prefer a liberal arts approach to life.
Learn whatever you can wherever you can, and give your best effort while you’re doing it.
I loved psychology, and day-to-day it’s been more useful than a degree in English or marketing. And you know why?
Psychology taught me how people think. More importantly, it taught me how to think about how people think. How the gears turn, why, and what you can do about it.
I work with people every day, don’t I? I live with people (well, one person), and I write to help people every day. That knowledge and practice has been invaluable! But I don’t spend time thinking about what I know. In fact, quite the opposite.
I’m often transfixed by what I don’t know. I’m constantly reaching for that next step – that next thing. You know what I’m talking about? You can’t put a finger on it. You just know it’s right over the hill and that you have to figure out the best path to climb over.
That’s a big reason, maybe the reason why I’m starting this blog.
I’ve started other blogs before. This is number four (if you don’t count rebrands). But I’m still trying to learn, and figure things out, and occasionally I hit on something really good. How exciting!
I want to share that with you whenever I can. I’ll mess up a lot along the way. I do that all the time. One of the great wonders of life, though, is discovery. It’s learning something new or hearing a new perspective.
This blog is primarily for selfish gain. I like writing. It helps me process the world. I like reading and talking about what I read. (And if I can make a buck from it, great!)
I’ve noticed that when I write publicly, life runs a little more smoothly. If I can help others like yourself at all along the way, that’s icing on an undeserved yet delicious cake.
So that’s me.
Well, it’s a bit about me. You’ll get a lot more bits about me – and probably about my wife, family, work, books I read, and other seemingly random topics – if you keep up with this blog.
Subscribe if you want. That would make me happy, but I won’t hate you if you don’t. Leave a comment, just say “hi,” and please – let me know if there’s anything I can do for you.
— Kenneth Burke