Hey folks! I’m Kenneth Burke. I help B2B marketers and entrepreneurs create healthy companies through sustainable marketing.
Growing up, I always thought people older, wealthier, or more popular than me knew something I didn’t. They had it figured out. I realized in my twenties that was a crock.
We all struggle to “figure it out,” especially in marketing and entrepreneurship. That puts a heavy burden on us to show progress without guidance, and leads to unsustainable companies that barely break even or even fail.
The problem is not that we’re dumb. You’re as capable as I am, and we’re both as capable as the next person. The root problem is we’re so caught up in our own whatever—and the leaders we’re looking to for answers are, too—that we rarely pause the treadmill of life and slow down long enough to understand the bigger picture.
My goal is to help you understand the bigger picture.
I don’t know everything. I’m just some tech marketer who loves his wife and a good book. But my hope is these Burke Bits will help you recalibrate your thoughts and actions, so you can create profitable, self-sustaining companies that treat employees, customers, and communities well.
If that sounds like something you’d appreciate, then add your email below and subscribe. And let me know what questions keep you up at night.