Hey folks! I’m Kenneth Burke, and I help B2B entrepreneurs create healthy companies through sustainable marketing.
I’d always thought growing up that people older, wealthier, or more popular than me knew something I didn’t. They had it figured out. I realized in my twenties that was a crock.
We’re all constantly struggling to “figure it out,” especially in marketing and entrepreneurship. That’s creating heavy burdens on us to show progress without guidance, and leading to unsustainable companies that are barely breaking even (if not outright failing).
The problem is not that we’re dumb. You’re as capable as me, and we’re both as capable as the next person. I believe the root problem is we’re so caught up in our own whatever—and the leaders we’re looking to for answers are, too—that we rarely pause the treadmill and slow down long enough to understand the bigger picture.
My goal is to help you understand the bigger picture.
I don’t know everything. I’m just some tech marketer who loves his wife and a good book. But my hope is these Burke Bits will help you recalibrate your thoughts and actions, so you can create profitable, self-sustaining companies that treat employees, customers, and communities well.